Author: Mathilde Yvert Rankin

Mathilde Yvert Rankin is a senior director of strategy at global digital marketing agency Firewood leading strategy on local, regional, and global levels for Firewood clients. Mathilde has 15 years of experience combining B2C brand management and B2B marketing and communications for products, platforms, and programs and her expertise includes research, positioning, consumer journey, creative strategy, and go-to-market strategy.