Author: Melanie Sweet
Melanie Sweet is vice president of marketing strategy, APAC, at MediaMonks, an S4 Capital (SFOR.L) company. Prior to joining MediaMonks, she ran her own strategic digital marketing consultancy and spent 11 years at Google and YouTube working across the US, UK, and Australian markets, most recently as head of strategy. Sweet has also held senior digital marketing and strategy positions at global flagship agencies including WPP, M&C Saatchi, and Tribal DDB.